Weekly SEM Reading List | 04/13/2012

Our Search Engine Marketing reading list for the week ending Friday, April 13, 2012.

Friday, April 13, 2012

  1. ‘Very strong quarter,’ two-for-one stock split for Google – NYTimes.com
  2. Apple Fires Back at the Feds, Amazon – AllThingsD
  3. JK Rowling Updates Website, Teases First Adult Book – Mashable
  4. Facebook One-Ups Google With A Kind Of ‘Facebook+’: Your FB Email, Timeline Names Are Now Linked Up | TechCrunch
  5. It’s Greater Kansas City Day. Go Royals! Go Rotary Club Youth Camp!

Thursday, April 12, 2012

  1. Google CPCs Continue To Decline – Yahoo/Bing’s Rise While Spend Overall Grows In Q1 – Search Engine Land
  2. How Mike Tyson Became a Social Media Heavyweight – Mashable
  3. LogMeIn Prepares To Take On Dropbox & Box With Launch Of Cloud Storage Service Cubby | TechCrunch
  4. Integrating Paid Ads With Social Media Effectively | ClickZ
  5. Pinterest: An Introductory Guide for Marketers – Search Engine Watch

Wednesday, April 11, 2012

  1. Google+ Redesigned With New Navigation, Profile Pages – Search Engine Watch
  2. The Next Shift at Google Could Have Big Impact on Advertisers | Advertising Age
  3. Groupon Ticket Holders Can Now Bypass Will Call | ClickZ
  4. WordPress 3.4 Beta 2 is here.
  5. R-O-M Corporation, Prime Design Ladder Racks Enter Strategic Alliance | R-O-M News

Tuesday, April 10, 2012

  1. Facebook ads have higher clickthrough rates on weekends, study finds – Inside Facebook
  2. Walt Mossberg: Typing With No Hands – AllThingsD
  3. Joe Posnanski’s column about Bubba Watson is Joe’s last for Sports Illustrated.

Monday, April 9, 2012

  1. How Facebook Search Could Help Google Escape The Antitrust Noose | Search Engine Land
  2. Woof! Rover.com Fetches $3.4 Million to Be Airbnb for Dogs – AllThingsD
  3. AT&T to Sell Most of Yellow Pages to Cerberus for $950 Million – Bloomberg
  4. Landon Donovan was here but David Beckham wasn’t as #SKC Sporting KC moves to 5-0 with win over LA Galaxy. KansasCity.com
  5. Weekly SEM Reading List | 04/06/2012 | Group 3 Solutions

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