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Search Engine Marketing

Search Engine MarketingYou already know that your customers are online. More than 2/3 of the adults in our country use the Internet, and on an average day, 71 million Americans use email and 41 million use a search engine. At Group 3 Solutions we understand the importance of getting in front of your audience online and where and how we can get you seen.

Our search engine marketing services include:

Search Engine Optimization (SEO)
At Group 3 Solutions we offer SEO as a stand-alone service or as a part of a broader interactive marketing campaign. SEO is the process of improving the volume and quality of traffic to your website from search engines through "natural" search results. By getting your site to appear near the top of the search results list, the more visitors it will receive from the search engine. Through our in-depth research and utilization of search engine resources, we can determine how search engines work, what people are searching for and how to make your site more relevant to searches. We also understand the importance of making your site "search engine friendly" through design, navigation and content management.

Pay-Per-Click Placement Campaigns (PPC)
At Group 3 Solutions we offer PPC Placement as a stand-alone service or as a part of a broader interactive marketing campaign. Pay-Per-Click is a quick and more controlled way to drive traffic to your website. The amount of traffic, the type of traffic and the point of entrance for that traffic is all customizable. Through PPC ads you can reach consumers who are actively looking for the products or services you sell, making them extremely valuable traffic. Google's program called AdWords delivers targeted pay per click ads via its own search engine websites and a host of partner sites. Our PPC services include creation of a Google account, entering targeted keywords/phrases, writing ads for targeted ad groups, establishing monthly budgets and creating key landing pages with conversion techniques.

Google AdWords Certification
Group 3 Solutions became Google AdWords Certified when Darrin Widick completed Google's certification process and became recognized by the Mountain View, Calif. web property (Nasdaq: GOOG) as a Qualified Google Advertising Professional. Darrin was among the initial group of 100 international recipients of this designation. The Google Advertising Professionals program, launched in fourth-quarter 2004, is a resource for advertisers and third party marketers skilled at managing Google's AdWords cost-per-click program.

To achieve the GAP designation, Darrin's efforts included:

  • Managing multiple client advertising programs through an advanced AdWords account, known as My Client Center.
  • Gaining additional AdWords knowledge with comprehensive, web-based training and passing a 90-minute, 104-question exam to demonstrate a firm grasp of the Google AdWords product.
  • Building and maintaining a total advertising spend exceeding minimum requirements.

Besides Google's recognition as a qualified, tested AdWords professional, the certification allows Group 3 to display the official Qualified GAP logo, serving as a universal symbol of skills and expertise in the online advertising community.

Social Media Optimization (SMO)
You’ve heard of them: Facebook, Twitter, YouTube, Flickr and MySpace. Many of them have become household names. It seems everyone is on one or multiple social networks these days. Social Media Optimization (SMO) is a relatively new term that has been taking on a life of its own in recent years. More and more businesses want to experiment with social media in a way that will help them create awareness, interact with users and drive people to their business. The growing popularity of these sites provides new channels and opportunities to drive big traffic to your site. While it's not taking over SEO, SMO has shown its importance in the big picture. At Group 3 Solutions, we understand the importance of becoming familiar and understanding how each social media network works and, more importantly, how it can work for you and your business.

Visit our Social Media Network Connections:

Beyond PPC
At Group 3 Solutions, we believe a strategic digital marketing plan should go beyond impressions and clicks to generate highly qualified leads and conversions for your business. We leverage decades of experience in three key areas: directing traditional creative services, advising the marketing communications efforts of clients and implementing lead-generating digital marketing programs. The result is an integrated, targeted digital marketing plan. Beyond Impressions cuts through the clutter of generating online impressions for our clients, helping them implement a plan that generates leads and turns those leads into new business. From research and analysis on the front end to measurement and tracking at the back end, our program delivers bottom-line results.