Continuing our series on helpful WordPress plugins we use and recommend for our clients…

Google Analytics for WordPress

Google Analytics is an incredibly powerful tool for web analytics and conversion tracking. But to work, a snippet of JavaScript code (provided by Google in your Analytics account) has to be added to each page you want tracked. For non-coders this means modifying template’s footer PHP code, which can be a little daunting. The simpler, better way is to let WordPress do the heavy lifting for you, which is where this plugin comes in. Simply feed it your Analytics account code and you’re off to the races. For more advanced users, the plugin’s settings screen also features the ability to track outbound clicks, and can even be configured to place the JavaScript in the header, if needed. Great stuff, and very easy to use.

Check out the Google Analytics for WordPress plugin home page for more information or to download it yourself. As usual, don’t forget to donate to the author!

Next time we’ll cover Google XML Sitemaps, a great tool to help search engines (not just Google) find your blog.