Tweets on social media optimization, search engine marketing, digital media and Kansas City for the week ending July 16, 2010.

• The web is ‘info about things in the world’ so Google buys Metaweb, ‘a company with a database of things in the world.’
• [A free case in every pot!] It’s small, says Steve Jobs, but there is a problem with the iPhone antenna. TechCrunch
• Already doing so offline, this month Yahoo to start live testing of Bing-powered paid and organic searches. Search Engine Land
• At Hallmark.com, you can customize birth announcements. KC-based Hallmark addresses, stamps, mails the cards. KCBJ
• [Just when we figured out the market..] GOOG Q2 report: net rises 24%, clicks rise 15%. In after hours trading, the stock is down $20/share.
• Danny Sullivan takes a satirical look at the New York Times editorial on the Google algorithm.
• Did Apple know about possible iPhone antenna issues beforehand? TechCrunch says they did.
• WSJ reports that Google will announce today an online display advertising partnership with Omnicom Media Group.
• BIA/Kelsey annual forecast: ‘Yellow Pages To Clock In 39% Of Revenues From Digital Offerings By 2014.’ via Search Engine Watch.
• [Good stuff!] RT @thehilker: bookmark this: How the Old Spice Videos Are Being Made.
• A Facebook advertising primer from the folks at Search Engine Land.
• SI goes to print with LBJ cover. Then Steinbrenner dies. The result: iPad SI features The Boss on the cover. WSJ
• Twitter is ‘”confident its ad platform already works for big brands in terms of the reach and engagement.’ AdWeek
• Twitter: ‘@earlybird gives people an easy one-stop destination to find out about the best deals on Twitter.’
• With 74% of enterprises still using Windows XP, Microsoft extends downgrade rights of the OS. All Things Digital
• Will social media references soon outweigh the importance of links? Search Engine Watch takes a look.
• ‘If you can email it, you can blog it’ with sites like Posterous, which may be bad for WordPress, et al. Guardian
• Social networks ‘flood the market with inventory, drive down CPMs’ for online ad prices. AdAge
• Ahead of Google’s Q2 earnings report on Thurs. 7/15, Search Engine Watch has a nice round-up and forecast.
• Kansas City-based Cerner announces the resignation of its president, Trace Devanny. Kansas City Business Journal
• Looks like Google’s social network may address the ‘college friend posts something inappropriate’ issue. WSJ
• [Oh, to be a fly on the window.] Schmidt, Zuckerberg ‘peel away’ in the Google CEO’s light blue rental car. WSJ
• Been following Silicon Valley’s Tesla Motors (TSLA)? $17 to $24 to $29 to $30 to $19 to $16 since its 6/29 IPO. Wall Street Journal
• ‘Advertisers are social too,’ says Facebook.
• [Too little, too late?] To compete with Redbox, Blockbuster to install kiosks in QuikTrips, including 70 in KC. Kansas City Business Journal
• ‘Life in a Day’ project by Google looks to document ‘what it is like to be alive on July 24, 2010.’
• Search Engine Land: Twitter does ’24 billion search queries per month (+33%), up from 19 billion as reported in April.’
• Some Japenese are learning a new language by Twittering in English. Wall Street Journal blog
• Yahoo’s Upshot blog to ‘generate news content on the basis of queries conducted across its sites.’ Search Engine Watch
• ‘Google Testing Maps In Top Right AdWords Spot.’ Search Engine Land

Previous Tweet Roundups are here. Follow Group 3 Solutions.