Tweets on social media optimization, search engine marketing and digital media for the week ending July 2, 2010.

• Hadn’t heard about The Quisenberry Tree in Kansas City. Which proves Joe Posnanski’s point.
• BP’s display URL in AdWords didn’t match the destination URL. [Hey, Google, can we do this, too?] Search Engine Land
• Will the combined 30% marketshare of Microsoft and Yahoo make a difference in search? These 2 guys hope so. AllThingsD
• ‘Google is giving users ability to promote sources they’d like to see in results, demote unworthy ones..’ AllThingsD
• Jeff Jarvis on the concept of ‘hot news’ and legacy media (NYT, Gannett, etc.) vs. new news (Google, Twitter).
• Call tracking: Some businesses seeing online marketing drive more conversions via phone than on the web. SEWatch
• With Buzz not enough, Google said to be modeling a social network on the target it is pursuing: Facebook. InsideFB
• ‘Users fear ads more than identity theft’ says eMarketer as ‘privacy concerns fail to slow social activity.’
• comScore: JPEGs represent 42% of display ad impressions in US; Flash, Rich Media ads are 40%.
• When it comes to ‘less is more minimalism, it looks like MSNBC.com’s redo actually means it.’ paidContent.org
• Will Google’s new workaround for China’s censoring work? AllThingsD
• Great video from a Lincoln, NE bar focused on fan reaction to The Goal. Shared by @greghall24 YouTube
• Google Ad News offers ‘coverage of the media and advertising industry.’
• Twitter is ‘improving our Find Friends section to make it easier to find and follow the people you already know.’
• ‘Bing is making a first step today to help make entertainment on the web easy and fun.’ New Bing release
• Inside Facebook updates on a location service and social plugins news.
• Upgrades in LinkedIn Groups platform improves commenting, allows liking, improves communication.
• ‘SEO should be an invisible layer beneath a smart site architecture and fabulous user experience.’ SE Land
• Google Content Network becomes Google Display Network. Inside AdWords
• New study finds that where you start your digital day can say a lot about you. Mashable
• Promoted Tweet for Toy Story 3 appears in Twitter’s trending topics. SE Land
• You can now edit video online with the YouTube video editor.
• WSJ reports that newspaper ad revenue dropped 28.6% last year to $24.8 billion while online (excluding mobile) rose to $24.2 billion. Online ads will grow to $34.4 billion in 2014 while newspaper will fall to $22.3 billion. Compiled by PricewaterhouseCoopers and reported in Wall Street Journal. Only TV surpasses Web.
• Inside Facebook: ‘FB users can now record voice messages, post them on the walls of friends through Voice Wall.’
• Sprint may suspend laptop customers using excessive data … while Starbucks offers free Wi-Fi
• With Twitter places, ‘You can tag Tweets with specific places.’ Includes 4square and Gowalla integration. Twitter blog
• ‘Dear iPad User: We apologize for the incident. And we blame hackers.’ AT&T via WSJ

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