Tag Archives: Search
Weekly SEM Reading List | 2/17/12
Our Search Engine Marketing reading list for the week ending Friday, February 17, 2012.
Weekly SEM Reading List | 2/10/12
Our Search Engine Marketing reading list for the week ending Friday, February 10, 2012.
Weekly SEM Reading List | 2/3/12
Our Search Engine Marketing reading list for the week ending Friday, February 3, 2012.
Weekly SEM Reading List | 1/27/12
Our Search Engine Marketing reading list for the week ending Friday, January 27, 2012.
Weekly SEM Reading List | 1/13/12
Our Search Engine Marketing reading list for the week ending Friday, January 13, 2012.
Weekly SEM Reading List | 1/06/12
Our Search Engine Marketing reading list for the week ending Friday, January 6, 2012.
Weekly SEM Reading List | 12/30/11
Our Search Engine Marketing reading list for the week ending Friday, December 30, 2011.
Weekly SEM Reading List | 12/23/11
Our Search Engine Marketing reading list for the week ending Friday, December 23, 2011.
Why Are Links Important to Search Engine Rankings?
The premise of Google: Each time a given author was quoted as a reference in other academicians’ research papers, it was seen as a vote for the authority of that author. Now, simply carry that forward to the multi-billion-dollar external search engine: The more times a site is referenced, the more authority that site has, and the higher it ranks. Write good copy, optimize it well for on-page factors, and let the world vote on that content with links to your site.