Tag Archives: Search
Why Are Links Important to Search Engine Rankings?
The premise of Google: Each time a given author was quoted as a reference in other academicians’ research papers, it was seen as a vote for the authority of that author. Now, simply carry that forward to the multi-billion-dollar external search engine: The more times a site is referenced, the more authority that site has, and the higher it ranks. Write good copy, optimize it well for on-page factors, and let the world vote on that content with links to your site.
Tweet Roundup | 10/16/09
A weekly roundup of our Tweets on search engine optimization and marketing, advertising, analytics and Kansas City.
WordPress Plugin: Google XML Sitemaps
Maintaining this manual Google XML sitemap file for a blog would be a very tedious task to do manually, as the format is quite strict. What’s a blogger to do? Surely not update the sitemap XML file by hand after each post? Enter the Google XML Sitemaps plugin.
WordPress Plugin: All-In-One SEO Pack
Yes, WordPress already lets you specify a search engine-friendly URL for permalinks, and it provides several different ways to let crawlers get to content, and it uses a pingback service to inform the web of new content. What else could you want? Well, this this little guy takes it to the next level.
Yahoo-Microsoft Deal Winner Is …
Yahoo-Microsoft Deal Winner Is … Google. First, the deal must pass government review, a process that President Obama has promised to make tougher than previous administrations. And if the deal is allowed – which it likely will, but with Google slowing the process where it can along the way – the parties say it will take 24 months to fully integrate their efforts. What marketshare will Google have by that time … 85%, 90%? The chasm between No. 1 and No. 2 could very well be greater than it is now.