Group 3 Solutions » Keywords

Kansas City Job Opening: Search, Social, Content Specialist

Darrin Widick — Thu, 22 Sep 2011 22:57:11 +0000

If you think populating meta-tags, stuffing keywords on a web page and “submitting to all the search engines” are the keys to a client’s digital success, this may not be the job for you.

But if you like helping clients increase their digital visibility via legitimate SEO/SEM techniques, robust content creation and on-target social media marketing, then you’re the Specialist we need to talk to. Our search marketing team is expanding, and we’re looking for a dynamic digital marketer who is also a good fit for our expanding company. We’re especially interested in your ability to research and recommend keywords to target, recognize on-page optimization opportunites, create visitor-friendly content, study and decipher Google Analytics and report results to clients.

From manufacturing to health care, hospitals to service firms, our clients cover a wide range of industries. What about you? What have you accomplished in managing PPC campaigns, writing blog entries, managing social campaigns, optimizing sites? Let us know how you can help us help our clients succeed. Email us.

Keyword Placement for Organic Optimization

Eva — Tue, 20 Oct 2009 14:00:44 +0000

With the recent announcement from Google and Yahoo, stating that the importance (and weight) that they put on keyword meta tags is non-existent (read our previous blog post for this story), one is to wonder if not there, then where should keywords and phrases go on a website to be seen by the search engines?

A recent study about search engine ranking factors, highlights where keywords are most effective on a website. The study results were gathered from a 2009 poll taken by a panel of 72 SEO experts. The top ranking on-page (keyword-specific) ranking factor was using the keyword in the title tag on the page.

Summarizing methods that we already knew and what these findings supported, here are tips on where to place your keywords on your site:

Title Tags. Get your keyword into the first couple of words in the title tag if possible.
Domain Name and URL. This one’s more difficult we know. Many of us don’t have a site devoted to just one topic, rather a collection of topics. So if your keyword can’t be in the root domain name, consider adding it to the subdomain name or page name URL.
Headings On The Page. Get your keyword into the H1 tag/main headline on your page.
Copy On The Page. Include your keyword in the copy of the page. This will let Search Engines find the content on your site that does relate to the keyword searched on.
Internal and External Linking. Include your keyword in any internal cross-linking or external linking to your site. Include this method in your internal SEO practices. When possible, request external sites that are linking to your site to include the specific keyword in their link.
Description Meta Tag. Include your keyword in the description meta tag. Google will pull the description meta tag and display it in the search results, if the keyword is included.
Image Alt Text. Include your keyword in your brief descriptive image alt tags.

And, of course, always make your page and/or website relevant to your keyword with rich, supporting content, videos and images. Remember, keywords are still important, it’s just a matter of how you use them.

The Keyword Meta Tag

Darrin Widick — Fri, 05 Jun 2009 22:19:27 +0000

Meta tags keywords were once the be-all, end-all for search engine optimization. Create a page, stuff a bunch of words into the keyword meta tag and, like magic, you ranked well in the fledgling search engines.

Today, of course, that’s no longer the case. So clients who engage us for SEM (search engine marketing) purposes often ask if meta tags are even important anymore. And the answer is no … and yes. No, because the search engines virtually ignore meta tag keyword entries. Yes, because spending time researching and developing keywords to enter into meta tags focuses attention on what is most important on the page, what words appear naturally on the page, and what words should appear more often.

Don’t spend an extraordinary amount of time populating the keyword meta tag. And don’t stuff it with irrelevant words. But do spend time focusing on what the main keywords/phrases are for a page, do create content that utilizes those words, and do populate those words into the meta tag. You might even add synonyms and a misspelling or two to help the engines. This article’s image shows how easy it is to enter meta data for your blog using the All In One SEO Pack plug-in for WordPress.

We’ll cover meta tag descriptions and titles in another post.