Tag Archives: Google
Looking Back at the 2004 Google IPO
When it comes to search engines, we know our stuff. Having implemented online optimization and marketing campaigns for our clients for a decade now, we’ve been around since the early days of the industry. And it was clear from the beginning that, as search engines go, Google was — and is — ahead of the field. That’s why it is hard to look back and realize we didn’t follow our gut instincts and buy into the Google IPO nearly six years ago.
Why Are Links Important to Search Engine Rankings?
The premise of Google: Each time a given author was quoted as a reference in other academicians’ research papers, it was seen as a vote for the authority of that author. Now, simply carry that forward to the multi-billion-dollar external search engine: The more times a site is referenced, the more authority that site has, and the higher it ranks. Write good copy, optimize it well for on-page factors, and let the world vote on that content with links to your site.
Language Targeting in Google AdWords
With the number of Hispanic users online growing everyday, advertisers need to know how to create more effective Google AdWords campaigns that will reach this market.
WordPress Plugin: Google XML Sitemaps
Maintaining this manual Google XML sitemap file for a blog would be a very tedious task to do manually, as the format is quite strict. What’s a blogger to do? Surely not update the sitemap XML file by hand after each post? Enter the Google XML Sitemaps plugin.
Tracking Downloads in Google Analytics
The next time someone tells you that you can’t track downloads in Google Analytics (like links to PDFs, movies, or other assets that don’t reside on an actual page) tell them they’re full of crap. =) Provided you’re using the newer ga.js method you are golden. Check it out here.