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Tag Archives: Google

Why Are Links Important to Search Engine Rankings?

January 27, 2010 by Darrin Widick Leave a Comment

The premise of Google: Each time a given author was quoted as a reference in other academicians’ research papers, it was seen as a vote for the authority of that author. Now, simply carry that forward to the multi-billion-dollar external search engine: The more times a site is referenced, the more authority that site has, and the higher it ranks. Write good copy, optimize it well for on-page factors, and let the world vote on that content with links to your site.

Language Targeting in Google AdWords

November 16, 2009 by Eva Leave a Comment

With the number of Hispanic users online growing everyday, advertisers need to know how to create more effective Google AdWords campaigns that will reach this market.

Keyword Placement for Organic Optimization

October 20, 2009 by Eva Leave a Comment

Tips on where keywords and phrases should go on a website to be seen by the search engines.

‘We Don’t Use the Keyword Meta Tag’

October 14, 2009 by Darrin Widick 2 Comments

Don’t spend an extraordinary amount of time populating the keyword meta tag. And don’t stuff it with irrelevant words. But do spend time focusing on what the main keywords/phrases are for a page, do create content that utilizes those words, and do populate those words into the meta tag.

WordPress Plugin: Google XML Sitemaps

September 14, 2009 by Brad Kelley Leave a Comment

Maintaining this manual Google XML sitemap file for a blog would be a very tedious task to do manually, as the format is quite strict. What’s a blogger to do? Surely not update the sitemap XML file by hand after each post? Enter the Google XML Sitemaps plugin.

Tracking Downloads in Google Analytics

March 23, 2009 by Brad Kelley Leave a Comment

The next time someone tells you that you can’t track downloads in Google Analytics (like links to PDFs, movies, or other assets that don’t reside on an actual page) tell them they’re full of crap. =) Provided you’re using the newer ga.js method you are golden. Check it out here.

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