Group 3 Solutions » ePR http://www.group3solutions.com/blog Kanas City Digital Marketing and Search Optimization Sat, 04 Feb 2012 17:55:47 +0000 en hourly 1 Kansas City Job Opening: Search, Social, Content Specialist http://www.group3solutions.com/blog/kansas-city-job-search-specialist/ http://www.group3solutions.com/blog/kansas-city-job-search-specialist/#comments Thu, 22 Sep 2011 22:57:11 +0000 Darrin Widick http://www.group3solutions.com/blog/?p=95837 Search specialist in Kansas City job opening.If you think populating meta-tags, stuffing keywords on a web page and “submitting to all the search engines” are the keys to a client’s digital success, this may not be the job for you.
 
But if you like helping clients increase their digital visibility via legitimate SEO/SEM techniques, robust content creation and on-target social media marketing, then you’re the Specialist we need to talk to. Our search marketing team is expanding, and we’re looking for a dynamic digital marketer who is also a good fit for our expanding company. We’re especially interested in your ability to research and recommend keywords to target, recognize on-page optimization opportunites, create visitor-friendly content, study and decipher Google Analytics and report results to clients.
 
From manufacturing to health care, hospitals to service firms, our clients cover a wide range of industries. What about you? What have you accomplished in managing PPC campaigns, writing blog entries, managing social campaigns, optimizing sites? Let us know how you can help us help our clients succeed. Email us.
 
]]> http://www.group3solutions.com/blog/kansas-city-job-search-specialist/feed/ 1 Press Release Optimization for Search Engines http://www.group3solutions.com/blog/press-release-optimization-for-search-engines/ http://www.group3solutions.com/blog/press-release-optimization-for-search-engines/#comments Wed, 15 Jul 2009 16:17:26 +0000 Eva http://www.group3solutions.com/blog/?p=104 Press Release Optimization for Search EnginesBusiness leaders know the importance of press releases in promoting a company’s services, products and noteworthy announcements. Beyond just getting a press release written, however, is getting the news seen and noticed by its target audience.

Today, press releases provide a large volume of content to search engines and can rank highly in Google, Yahoo and Bing. Studies have shown that journalists and consumers are searching for and reading online press releases for story ideas and background information. This underlines the importance of optimizing your release so that it is easier to find for your audience and so that it can act as a tool to attract and direct traffic to your website.

Here are some tips to help optimize your next press release:

  • Research and choose appropriate keyword phrases
  • Add these keyword phrases (so that they read naturally) to your press release title, sub heading and throughout the body copy
  • Use keyword phrases in links to landing pages or other company website pages instead of phrases like  “Click Here.”
  • Include different media with your release (images, video, audio)
  • Provide your release in multiple formats (text, MS Word, PDF, HTML)
  • In addition to posting your release to your company website (PR/News section), distribute it  through newswire services like PRWeb, PRNewswire and/or Business Wire
  • Write a blog about the news and include a link
  • Tweet about the release and include a condensed link via TinyURL.com or Bit.ly
]]> http://www.group3solutions.com/blog/press-release-optimization-for-search-engines/feed/ 0