Tag Archives: Advertising
Making Key Messages ‘FABulous’
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
Brand Audits
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
Marketing and Minor League Hockey
We recently attended our first Missouri Mavericks minor league hockey game at the Independence Events Center. Wow, what a nice experience! We just hope you made it through the long post and picked up a thing or two that might help market your product or service or company.
Facebook: Now Even An Influence On Our Water, What Next?
With the number of users and visits on Facebook growing everyday, it’s safe to say that it has become a powerful marketing tool and medium for companies to generate buzz and excitement for their products and services.
Language Targeting in Google AdWords
With the number of Hispanic users online growing everyday, advertisers need to know how to create more effective Google AdWords campaigns that will reach this market.
Green Advertising is Taking Root
A recent poll showing that “a majority of consumers will buy eco-friendly products even if they cost more” brought to mind a recent Prius commercial I saw. You have to have seen it by now too, unless you’ve been fast-forwarding through the commercials during your TiVo sessions. I’m talking about the new commercial from Toyota [...]