Our Search Engine Marketing reading list for the week ending Friday, January 13, 2012.

Friday, January 13, 2012

1. How I Got Bruce Springsteen to Follow Me On Twitter – Advertising Age
2. 8 iPad 3 Rumors: What It Could Look Like, When It Could Arrive – Mashable
3. One in 10 Americans Make ‘Impulse’ Donations Via Text – Mashable [STUDY]
4. Google acts kind of evil, then apologizes to Kenyan business – WSJ
5. Larry Page Visits His Younger Self (Comic) – AllThingsD

Thursday, January 12, 2012

1. Google’s agenda isn’t evil. It’s merely Google-centric. – TechCrunch
2. Matt Cutts: ‘We just documented a bunch of the signals we use for generating page titles in search.’
3. Apple Mini-Stores Headed to Target – AllThingsD
4. Michelle Obama Joins Twitter – Mashable
5. Foursquare Launches ‘Personalized Search For The Real World’ – Search Engine Land

Wednesday, January 11, 2012

1. Twitter Predicted Romney Win in New Hampshire Primary – Mashable
2. Google’s Matt Cutts ‘shares a search story’ in support of Search + Your World
3. TiVo Research Claims Only 38 Percent Of Users Watch Live TV – TechCrunch
4. HTML5 – Is It Worth the Effort? – ClickZ
5. Inside Facebook – Breaking: Sponsored Stories begin to appear in News Feed

Tuesday, January 10, 2012

Google Announcement: ‘We’re transforming Google into a search engine that understands not only content, but also people and relationships.’

Here’s what others are saying:

1. Danny Sullivan’s take: Google’s Results Get More Personal With ‘Search Plus Your World’
2. Search Engine Watch: Google Launches Search Plus Your World
3. Mashable: Google Merges Search and Google+ Into Social Media Juggernaut
4. Wall Street Journal: Google Ties Social Service Closer To Search
5. AllThingsD: Are Google’s Plans ‘A Bad Day for the Interet?’

Monday, January 9, 2012

1. Danny Sullivan says that 2011 was ‘The Year Google & Bing Took Away From SEOs & Publishers’
2. At CES, devices with better battery life aren’t in site, but creative options for recharging are – AllThingsD
3. Square Expands Retail Partnerships; Now Sold At OfficeMax And UPS Store Locations | TechCrunch
4. Acer Introduces “World’s Thinnest” Ultrabook and Me-Too Cloud Service  - AllThingsD
5. On his 77th birthday, Elvis performs in Independence, MO – [Photo Gallery] KansasCity.com
6. Weekly SEM Reading List - Group 3 Solutions

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