Our Search Engine Marketing reading list for the week ending Friday, May 4, 2012.

Friday, May 4, 2012

1. Kraft Mac & Cheese Commercials Are Funny – Buzzfeed
2. Loeb Demands Yahoo Board Fire CEO by Monday Over False Resume – AllThingsD
3. Nutella Says Facebook Ads Outperformed TV | ClickZ
4. The phone market in 2012: a tale of two disruptions | asymco
5. Twitter provides the new ‘water cooler moment.’

Thursday, May 3, 2012

1. Google’s (Not Provided) Impacting More Than Just SEO Sites – Search Engine Land
2. Kansas City’s CoffeeCakeKC and their Google+ page featured in Google Small Business
3. Google Pledges $200 Million to Market Premium YouTube Channels – Mashable
4. Top Technical Roadblocks Keeping Your Website from Being Seen by Searchers: Webinar Resources – Nine By Blue
5. How Google Uses Human Raters in Organic Search – Search Engine Watch

Wednesday, May 2, 2012

1. Bing Gets a New Look
2. Facebook “Roadshow” Begins, IPO Set For May 18 – Search Engine Land
3. Marketing Attribution: Questions and Answers – Analytics Blog
4. How To Fix Popchips’ Racist Ad Campaign – Anil Dash
5. Ice Cream Sandwich doubles to 5 percent of all Android devices | 9to5Google

Tuesday, May 1, 2012

1. Kickstarter Has Raised $200 Million From More Than 2 Million Backers – Mashable
2. [Facebook adds an organ-donation tool.] Social (network) pressure — BuzzMachine / @jeffjarvis
3. Facebook IPO Docs Could Get Approval This Week, Then Road Show – AllThingsD
4. The Future Of RIM: “BlackBerry Isn’t For Everyone” | TechCrunch
5. Bringing Business Photos to more users and business owners – Google Small Business

Monday, April 30, 2012

1. Apple and Taxes: What the New York Times Missed – AllThingsD
2. Facebook Timeline Changed the Way We See Brand Pages; Here’s How – Mashable
3. New Changes to Ad Rotation – Inside AdWords
4. Akamai: Global Average Connection Speed Dropped 14% In Q4 2011, Down 5.3% in U.S. | TechCrunch
5. Weekly SEM Reading List | 04/27/2012 | Group 3 Solutions

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