Our Search Engine Marketing reading list for the week ending Friday, January 27, 2012.

Friday, January 27, 2012

1. NYTimes.com: Fake reviews are drawing the attention of regulators
2. Google Spent Nearly $2 Billion On 79 Acquisitions In 2011 – TechCrunch
3. How Brands Can Manage Facebook Comment Overload – Mashable
4. Danny Sullivan: Crappy Results Like This Don’t Give The Impression You (Google) Care About Search
5. Google Opens Google+ to Teens – PCMag.com

Thursday, January 26, 2012

1. Facebook ‘subscribe’ for journalists may prevent Google+ from gaining traction as a source for news. Inside FB
2. Test Your Sitemaps Before Submitting Them To Google – Search Engine Land
3. Coca-Cola Polar Bears Will Watch, React to Super Bowl in Real Time – Mashable
4. December 2011: Top U.S. Online Video Destinations – Nielsen Wire
5. December 2011 – Top U.S. Web Brands – Nielsen Wire

Wednesday, January 25, 2012

1. Apple: Highest Quarterly Revenue and Earnings Ever [AAPL up 7% early]
2. Google updates their privacy policies and terms of service, consolidating 60 documents into one main Privacy Policy
3. Ready or Not, You’re Getting Facebook Timeline – Mashable
4. Lots of tech references in Pres. Obama’s SOTU, including support for ‘every risk-taker who aspires to become the next Steve Jobs.’ – TechCrunch
5. Con Artist Starred in Sting That Cost Google Millions – AllThingsD
6. Will the Jardine’s jazz club saga end in KC today? – kcconfidential.com

Tuesday, January 24, 2012

1. Mark Zuckerberg Spray Paints Graffiti On Real Facebook Wall – TechCrunch
2. Danny Sullivan: A Proposal For Social Network Détente
3. After the market closes today, look for Apple to ‘trounce expectations’ when it announces earnings - AllThingsD
4. ‘Second screens’ harvest, analyze social network comments we make while watching TV – AllThingsD
5. Federal Judge Rules You May Be Forced To Provide Decryption Password – TechCrunch

Monday, January 23, 2012

1. ‘Nerd Fight!’ Facebook rabble-rouser creates bookmarklet to show how Google should do social search. AllThingsD
2. Apple sells 350,000 textbooks in three days, analyst says – CNET News
3. YouTube Reaches 4 Billion Views Per Day – TechCrunch
4. RIM CEO sees no need for ‘drastic change’ as he replaces the co-CEOs for the BlacBerry producer – Mashable
5. New York, Chicago firms win Gigabit Challenge tied to Google’s ultrafast project in Kansas City – KC Biz Journal
6. Weekly SEM Reading List | 1/20/12 - Group 3 Solutions

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