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Weekly SEM Reading List | 03/16/2012

March 18, 2012 by Darrin Widick  Email    — Leave a Comment

Our Search Engine Marketing reading list for the week ending Friday, March 16, 2012.

Friday, March 16, 2012

  1. Twitter Is an Increasingly Great Platform for Instagram | TechCrunch
  2. Apple stock briefly hit $600 on Thurs., a $560B market cap. Is it on its way to $1000 and $1 trillion? WSJ
  3. Steve Wozniak First in Line for the New iPad [VIDEO] – Mashable
  4. Salesforce Tries Content Management With Site.com | ClickZ
  5. Google Health Search Results Now Match Symptoms to Health-Related Conditions | Group 3 Solutions

Thursday, March 15, 2012

  1. Content Attribution Becomes Hot Topic at South by Southwest | Cisionblog
  2. The LinkedIn Blog: I to the We – What is the true reach of your LinkedIn Network?
  3. Danny Sullivan: WSJ Says Big Google Search Changes Coming? Reality Check Time!
  4. Walt Mossberg: The New iPad Review: Faster, Sharper and Thicker
  5. ‘We’ve gone mad for college hoops’ | Official Google Blog

Wednesday, March 14, 2012

  1. Email subject line lessons from the SXSW catalog. – ClickZ
  2. Apple Stock Up 50% Since Steve Jobs’s Death – Mashable
  3. End of an era: After 244 years, Encyclopedia Britannica will no longer provide a print edition.
  4. [Smart, smart man!] Obama picks Mizzou for NCAA Final Four – KC Business Journal
  5. At shareholder event in Kansas City, Disney pledges to hire 1,000 veterans – KC Business Journal

Tuesday, March 13, 2012

  1. ‘I never thought I’d be viral’ Mrs Hagerty says after her Olive Garden review. [Watch the video] – Grand Forks (ND) Herald
  2. And Joe Posnanski’s review of Mrs. Hagerty’s review of Olive Garden.
  3. bitly blog: What’s a true click? Humans vs. bots.
  4. Posterous Finds A Home In The Arms Of Twitter | TechCrunch
  5. The Best Requests and Errands at SXSW From Zaarly and TaskRabbit – AllThingsD

Monday, March 12, 2012

  1. FedEx offers up power, food and Java at SXSW – AllThingsD
  2. March Radness with numberFire: ‘$100k can buy a lot of ________. Get at it!’
  3. Tweets Chronicle Journey of the Titanic in Real Time – Mashable
  4. How Google’s Designers Got the Company on the Same Page – AllThingsD
  5. Weekly SEM Reading List | 03/09/2012 | Group 3 Solutions

Follow our daily reading list at Twitter, Facebook and Google+.

Posted in Search Engine Marketing | Tagged , , , , ,

Google Health Search Results Now Match Symptoms to Health-Related Conditions

March 13, 2012 by Eva  Email    — 2 Comments

We’ve all asked ourselves questions concerning our health. Why does my head hurt? What’s causing my back pain? Why is there an ache in my side? With the internet at our fingertips, many people turn to the web for answers. Recent data from comScore showed that 100 million people in the US search online for health-related information over the course of a month. Not unnoticed by Google, the company recently launched its new format for providing symptom-related search results. Now when users search on health symptoms, Google provides a list of possible health-related conditions that appear above the organic results on the page.

According to Google Chief Health Strategist Roni Zeiger, MD, Google’s new “improved” format makes it easier for health users to find the information they’re searching for more quickly by reducing the need for multiple searches.

Just how does Google’s new symptom search work? Here’s an explanation from Google on how the results are formulated.

“For a search that seems to be about medical symptoms, our algorithms analyze the web search results to find health conditions that may be related to the symptoms in the query. For example, if a certain condition is mentioned more often than others in the web search results for a given search, that condition is more likely to be included in the list of conditions provided. You can click on any of the health conditions to learn more about it.”

Screenshots Before and After Google launched their new format.

BEFORE

Google Symptom SearchAFTER

Google Health Symptom SearchAlong with reducing the amount of searches, other questions and concerns with this new format are being raised. Will it be helpful or harmful for those looking for health answers? Will this cause a surge in self-diagnosis and unnecessary paranoia among Google symptom search users? According to the response Search Engine Land received from Zeiger, Google hopes to play it on the safe side.

“… Google was being relatively conservative about when to trigger these results. People are also unlikely to see these symptom-conditions results when they directly search on medical conditions. For example, ‘chest pain’ is the type of query that will trigger these results but not ‘heart attack.’”

And Google does provide a statement on how users should use the information provided.

“We hope you’ll find this useful, but the results here are a general reflection of content on the web, not medical advice. If you’re concerned about a medical condition, please consult a healthcare professional.”

Danny Goodwin from Search Engine Watch also brings up the question of reliability of the content sources that Google’s algorithm chooses to display.

“It’s also hard to tell thus far what types of sites Google is relying on to generate this information – would you trust Wikipedia or the Mayo Clinic more as the top source to diagnose why you have a rash, fever, and a headache?”

With these questions yet to be answered, the future of Google’s new Symptom Search is wide open.

Posted in Search Engine Marketing, Technical | Tagged ,

Weekly SEM Reading List | 03/09/2012

March 11, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, March 9, 2012.

Our reading list for Friday, March 9, 2012

  1. AAPL announcements: steady anticipation, followed by a steep decline, returning the stock its original value – Mashable
  2. Google Analytics: Share your custom reports, advanced segments and dashboards
  3. Rachel Maddow gets inconsistent results when researching Santorum’s Google problem. Search Engine Land
  4. ‘When tracking your favorite team and keeping up with your tournament bracket, you can turn to Yahoo! for your search needs’
  5. KC is a Mizzou town. No, it’s a KU town. Best of the Big 12 tourney. Blair Kerkhoff, Kansas City Star

Our reading list for Thursday, March 8, 2012

  1. ‘Turn Off All Electronic Devices:’ And What Happens if You Don’t – WSJ.com
  2. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More – Search Engine Watch
  3. Did Sprint’s network keep it out of Apple’s iPad Party? – Mashable
  4. Facebook introduces interests lists to organize News Feed by topics – Inside Facebook
  5. Pinterest Now Generates More Referral Traffic Than Twitter: Study | TechCrunch

Our reading list for Wednesday, March 7, 2012

  1. New iPad with higher-res display, A5X processor, LTE support, 5-megapixel cam, 1080p recording. AllThingsD
  2. Case study about small businesses on Google+ and their tips and tricks for managing a great page.
  3. Windows 8: Everything You Need to Know – Mashable
  4. On Google+ – ‘I’m happy to announce that today we are launching a new look for the +1 button.’
  5. 5 things to know before you fill in for your Social Media Manager | Cisionblog

Our reading list for Tuesday, March 6, 2012

  1. Forget the iPad 3 — Apple is Launching the iPad HD – Mashable
  2. Google Enables Cross-Platform Local Search (As Carrot To Relinquish Your Privacy) – Search Engine Land
  3. Bing Search Quality Insights: Whole Page Relevance
  4. Basketball Coach’s Halftime Tweets a New Take on Mid-Game Interviews – Mashable
  5. Bing Testing New SERPs Design, Local Search Layouts – Search Engine Watch

Our reading list for Monday, March 5, 2012

  1. WebmasterWorld thread: How my life has changed – one year after Panda 1.0
  2. Facebook’s New, Entirely Social Ads Will Recreate Marketing | Fast Company
  3. CitizenTube’s Channel: The deaths of Davey Jones and Andrew Breitbart
  4. Lindsay Lohan Boosts SNL Online and Off, Despite Twittercism  – AllThingsD
  5. Group 3 Solutions: Weekly SEM Reading List | 03/02/2012

Follow our daily reading list on Twitter, Facebook and Google+.

Posted in Search Engine Marketing | Tagged ,

Weekly SEM Reading List | 03/02/2012

March 4, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, March 2, 2012.

Our reading list for Friday, March 2, 2012

  1. Apple: We’ve created or supported 514,000 US jobs.
  2. AdAge: Thriving On the New Facebook: Four Steps For Your Brand
  3. Yelp stock up as much as 60% on IPO today. WSJ takes a look.
  4. Apple’s iPad 3 Event Invitation: 7 Clues You Might Have Missed – Mashable
  5. Kansas City Convention & Visitors Association gets an updated look – KC Business Journal

Our reading list for Thursday, March 1, 2012

  1. Google says Eric Schmidt wasn’t making fun of Kansas City – KC Biz Journal
  2. After Facebook, the Next Wave of Tech IPOs – Pui-Wing Tam and Ben Worthen – News – AllThingsD
  3. How Yahoo! Search uses mobile to deliver ‘Answers, Not Links’
  4. Twitter Users Help Plan a Wedding After Hired Planners Folded – Mashable
  5. Facebook ‘Interest Lists’ feature could be another challenge to Twitter – Inside Facebook

Our reading list for Wednesday, February 29, 2012

  1. How to Invest Wisely in “The Start-Up of You” – LinkedIn
  2. Execs: Embrace Social Media or Wither | ClickZ
  3. Forget the iPad 3 — I’d Still Buy an iPad 2 – Mashable
  4. Facebook adds new public data to page Timelines, lets businesses assess competitors – Inside Facebook
  5. Check out your new image ads from the AdWords Display Ad Builder – Google Small Business

Our reading list for Tuesday, February 28, 2012

  1. NASCAR driver tweets from car during downtime at Daytona 500 – Mashable
  2. Google: Search quality highlights: 40 changes for February
  3. Improving Google+ Plugins Across the Web – Google+ Developers Blog
  4. Google may avoid laying underground fiber when connecting ultra-high-speed Internet network to homes in KC – Biz Journal
  5. Kevin Allocca: Why videos go viral – YouTube

Our reading list for Monday, February 27, 2012

  1. The Samsung Galaxy S III Leaked! 1.5GHz, 4.8-inch 1080p Display, Ceramic Case | TechCrunch
  2. LinkedIn: Today, we’re excited to announce the launch of our Follow Company button.
  3. Search Engine Land: Are Check-Ins A Local Ranking Factor?
  4. Adobe Photoshop Touch for iPad, Plus iOS-Friendly Video Ad Platform – AllThingsD
  5. The Inside Story of Nokia’s 41-Megapixel Camera Phone: Five Years in the Making  - AllThingsD
  6. Weekly SEM Reading List | 02/24/2012 | Group 3 Solutions

Follow our daily reading list at Twitter.com/Group3Solutions.

Posted in Search Engine Marketing | Tagged , , , , , , ,

Weekly SEM Reading List | 2/24/12

February 24, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, February 24, 2012.

Our reading list for Friday, February 24, 2012

  1. As Privacy Concerns Grow, More Social Media Users Are ‘Unfriending’ – AllThingsD
  2. Rumor: Google-branded 7-inch tablet to launch in April – 9to5Google
  3. Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge – Search Engine Land
  4. Apple Is Giving Away $10,000 for its 25 Billionth App Downloaded – Mashable
  5. Salesforce Beats Expectations with Q4 Revenue Up 38 Percent – TechCrunch

Our reading list for Thursday, February 23, 2012

  1. Nielsen dubs 18-34 year old Americans Generation C (for Connected).
  2. Nice info from Search Engine Watch on writing title tags for SEO.
  3. Jeff Jarvis says Piracy and Do Not Track are more similar than we think.
  4. Apple, Google, And Others Agree To Mobile App Privacy Policy Guidelines | TechCrunch
  5. Foxconn and Apple Respond to ABC Report – Mashable

Our reading list for Wednesday, February 22, 2012

  1. Why Facebook Storefronts Fail | ClickZ
  2. NYT: Next up, ‘a pair of Google-made glasses that will be able to stream information to the wearer’s eyeballs in real time.’
  3. Twitter mobile app updates for iPhone and Android
  4. Have you seen the bug-eyed, cardboard cutout basketball face of the Alabama kid? Hilarious! Mashable
  5. Did this guy embezzle from your Home Owner’s Association? KC Biz Journal

Our reading list for Tuesday, February 21, 2012

  1. Microsoft Accuses Google of More Browser Privacy Foul Play | ClickZ
  2. Apple’s New Data Center to Have Largest End User-Owned Solar Array – Mashable
  3. Yandex, Google’s Russian Rival, Is Twitter’s New Real-Time Search Partner | TechCrunch
  4. Pinterest – Should I Care? | ClickZ
  5. University of Missouri system tuition to increase, but only about half as much as anticipated. STLToday

Our reading list for Monday, February 20, 2012

  1. The Post-Office Generation (meaning, what happens after Microsoft Office?) – TechCrunch
  2. How will the IPO affect Facebook users? Look to post IPO Google for answers – Cision
  3. With Latitude, Does Google Want to Be the New Foursquare? – Mashable
  4. Jeff Jarvis: ‘I do not believe that begging for money from foundations … or government is the solution to journalism’s problem’
  5. ‘Even those making less than $15,000 per year are likely to have a smartphone’ – Nielsen via TechCrunch
  6. Our Weekly SEM Reading List | 2/17/12 | Group 3 Solutions

Follow our daily reading list at Twitter.com/Group3Solutions.

Posted in Search Engine Marketing | Tagged , , , , , , , , ,

Weekly SEM Reading List | 2/17/12

February 20, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, February 17, 2012.

Our reading list for Friday, February 17, 2012

  1. WSJ: Google is ‘tracking the Web-browsing habits of people who intended for that to be blocked’
  2. Coming Soon: Twitter Advertising for Small Businesses
  3. Chart: In Four Years, Apple Sold More iPhones Than All Macs Ever – TechCrunch
  4. FBI’s Looming Server Shutdown Could Leave Chunks of the Internet Dark – Mashable
  5. Netflix (Still) Really Doesn’t Want Your DVD Money – AllThingsD

Our reading list for Thursday, February 16, 2012

  1. Pinterest’s Rite of Web Passage — Huge Traffic, No Revenue – AllThingsD
  2. Social Media Insight from 6 Successful Brands on Google+ – Search Engine Watch
  3. Inside Facebook: Timeline coming soon for businesses
  4. Microsoft Security Patch Marked Google.com As Malware – Search Engine Land
  5. With Mountain Lion, OS X Prowls Closer To iOS – TechCrunch

Our reading list for Wednesday, February 15, 2012

  1. To Get a Picture of Corporate Health, Analysts Cut AAPL Out of the Frame  - WSJ.com
  2. PR Agencies: Adapt or Die – Forrester Blogs
  3. Why Every Brand Should Care About the Facebook IPO – ClickZ
  4. Official Google Blog: Google Public DNS: 70 billion requests a day and counting
  5. Google Fiber in Kansas City may include ‘cable-style TV package.’ – KansasCity.com

Our reading list for Tuesday, February 14, 2012

  1. Danny Sullivan: Like Santorum, Romney now has ‘Google problem.’ Google calls it ‘normal.’
  2. Twitter Blog: Securing your Twitter experience with HTTPS
  3. Even at $500 per share, Apple (AAPL) is still cheap – CNNMoney
  4. Apple Beats Out Google, Amazon For Highest Corporate Reputation Score – TechCrunch
  5. New KC Star Publisher Announces Layoffs, Furloughs – kcconfidential.com

Our reading list for Monday, February 13, 2012

  1. Dad Addresses Viral Laptop Shooting Over Daughter’s Facebook Post – Mashable
  2. Twitter Breaks Whitney Houston Death News 27 Minutes Before Press – Mashable
  3. Five Ways Brands Can Leverage Pinterest Now – TechCrunch
  4. Can Pinterest Help Your Job Search? – Mashable
  5. Why VCs Are Getting Into PR – TechCrunch
  6. Our Search Engine Marketing Reading List for the week ending Feb. 10, 2012 – Group 3 Solutions

Follow our daily reading list at Twitter.com/Group3Solutions.

Posted in Search Engine Marketing | Tagged , , , , , , ,

Weekly SEM Reading List | 2/10/12

February 12, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, February 10, 2012.

Our reading list for Friday, February 10, 2012

  1. Majority of Search Queries Go Mobile By 2016 – AllThingsD
  2. Report: How Americans are Spending their Media Time… and Money | Nielsen Wire
  3. Report: Google to Launch ‘Home Entertainment System’ in 2012 – Mashable
  4. Take A Photo And Stop Your Junk Mail With PaperKarma – TechCrunch

Our reading list for Thursday, February 9, 2012

  1. Managing Negative Comments in Social Media | Cision Blog
  2. Dad Shoots Teen’s Laptop Over Facebook Post, Puts Video on YouTube – Mashable
  3. Facebook shares climb 10% in private auction to $103B valuation - Inside Facebook
  4. LinkedIn Will Introduce Ads To Mobile Apps – TechCrunch

Our reading list for Wednesday, February 8, 2012

  1. Protect your passwords, protect your business – Google Small Business
  2. Jeff Jarvis: the “original sin” meme of newspapers not charging for content is rising again.
  3. Addressgate: After The Path Fallout, Whose Address Book Is It Anyway? – TechCrunch
  4. Sprint sells 1.8 million iPhones, boosts revenue – Kansas City Business Journal

Our reading list for Tuesday, February 7, 2012

  1. Twitter: Not Just for Grown-Ups Any More [Research] – ClickZ
  2. Google+ Developers page launched ‘to help you stay connected to all the latest platform news, events, community, and more.’
  3. Facebook’s 99%: Later employees may pay almost double the tax rate that early employees will – Inside Facebook
  4. ‘Success at the cost of my children is not success’ so Jeff Atwood bids adieu to Stack Exchange - TechCrunch
  5. Google Inc. will pay $10 a year for every utility pole it attaches cables to in Kansas City – KansasCity.com

Our reading list for Monday, February 6, 2012

  1. Google to start hanging Internet cables today in KCK – KansasCity.com
  2. Super Bowl Ads That Scored in Social Media – ABC News
  3. Mobile internet usage is doubling year on year – StatCounter Global Stats
  4. Why the 2012 Presidential Race Will Be Defined By Data – Advertising Age
  5. Our Search Engine Marketing Reading List for the week ending Feb. 3, 2012 – Group 3 Solutions

Follow our daily reading list at Twitter.com/Group3Solutions.

Posted in Search Engine Marketing | Tagged , , , , , , ,

Weekly SEM Reading List | 2/3/12

February 4, 2012 by Darrin Widick  Email    — 1 Comment

Our Search Engine Marketing reading list for the week ending Friday, February 3, 2012.

Our reading list for Friday, February 3, 2012

  1. Hitwise: Facebook.com Now Accounts For 1 In Every 5 US Pageviews – TechCrunch
  2. Can The Huffington Post Reinvent Cable News? – Mashable
  3. Recent Findings On Captcha & The User Experience – Search Engine Land
  4. Google Chrome Market Share Drops For First Time In Two Years – TechCrunch
  5. Solving the Mystery of Google’s Q4 CPC Drop – ClickZ

Our reading list for Thursday, February 2, 2012

  1. comScore: As U.S. Smartphone Usage Grows, Android Nears 50 Percent Market Share – TechCrunch
  2. Google & Bing: We’re Not Involved In “Local Paid Inclusion” – Danny Sullivan
  3. Facebook S-1 Nearly Crashes SEC Website – WSJ
  4. Facebook’s Ad Business Is a $3 Billion Mystery – AllThingsD
  5. Amazon Launches Sports Collectibles Store Offering Sought-After Memorabilia From Athletes of the Past and Present.

Our reading list for Wednesday, February 1, 2012

  1. Super Bowl ad packages for live stream ranging between $500,000 to over $1MM  – ClickZ
  2. Facebook Picks Morgan Stanley to Lead $5 billion IPO – Bloomberg
  3. IE 9 Growing Fast on Windows 7 PCs – Mashable
  4. Analyst: Google+ Hits 100 Million Users – Mashable
  5. Nation’s top football recruit Green-Beckham commits to Mizzou – USATODAY

Our reading list for Tuesday, January 31, 2012

  1. In IPO, can Facebook debut strong and keep up the momentum? – Washington Post
  2. Seinfeld and Soup Nazi … and other SuperBowl ads – Mashable
  3. NBC Plans ‘Second Screen’ Experience for Free Super Bowl Web Stream – AllThingsD
  4. Twitter is ‘Growing Faster Than We Have Ever Grown Before” – TechCrunch
  5. ComScore: Facebook’s Share of Display Ads Reaches 28% – ClickZ

Our reading list for Monday, January 30, 2012

  1. The Obama Campaign Is Now Using Mobile Payments Device Square For Fundraising – TechCrunch
  2. How to Harmonize Google+ With Your Other Social Platforms - Search Engine Watch
  3. Facebook testing photo display that puts captions and comments to the right of the image rather than below – Inside FaceBook
  4. Email Giants Move to Slash ‘Phishing’ – WSJ.com
  5. Our weekly Search Engine Marketing Reading List – Group 3 Solutions

Follow our daily reading list at Twitter.com/Group3Solutions.

Posted in Search Engine Marketing | Tagged , , , , , , ,

Weekend Search Engine Reading – January 28-29, 2012

January 29, 2012 by Darrin Widick  Email    — Leave a Comment

Tweets on social media optimization, search engine marketing, digital media and Kansas City.

  1. It’s about more than privacy. Google’s new policy is a pivot, in order to remain relevant – TechCrunch
  2. Google search chief Amit Singhal: ‘The users who have seen [Search Plus Your World] in the wild are liking it – Search Engine Land
  3. Viral Infographics: Apple’s Cash Pile Explained – MBAonline via AllThingsD
  4. Why Every Entrepreneur Should Self-Publish a Book – TechCrunch
  5. QR marketing evolving rapidly as marketers learn to use codes more effectively – Search Engine Watch
  6. Sports Blogger Ousted Over False Paterno Tweet – Mashable
  7. Facebook Readies IPO Filing – WSJ.com
  8. Touchscreen vs. Keyboard: some options for the touchscreen-averse – AllThingsD
  9. ‘We hereby declare 2012 as the Year of the WordPress Meetup’
  10.  Greater Kansas City Chamber: Big 5 ideas make early progress – KC Business Journal
Posted in Search Engine Marketing | Tagged , , , , , , ,

Infographic: Apple’s Cash

January 29, 2012 by Darrin Widick  Email    — Leave a Comment

“Cash. Apple’s got it!” An infographic from the folks at MBAonline.

Apple's Cash
Created by: MBA Online

Posted in Marketing
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