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	<title>Group 3 Solutions &#187; Off Topic</title>
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	<description>Kanas City Digital Marketing and Search Optimization</description>
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		<title>A Healthy Holiday Scavenger Hunt</title>
		<link>http://www.group3solutions.com/blog/holiday-scavenger-hunt/</link>
		<comments>http://www.group3solutions.com/blog/holiday-scavenger-hunt/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 15:44:29 +0000</pubDate>
		<dc:creator>Guest Author</dc:creator>
				<category><![CDATA[Off Topic]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=59468</guid>
		<description><![CDATA[In our Healthy Holiday Scavenger Hunt, we split into teams, each tasked with healthy challenges to complete before our annual holiday party.]]></description>
			<content:encoded><![CDATA[<p><em>Our friends at Dobies Healthcare Group organized a Healthy Holiday Scavenger Hunt for the Group 3 teams. Writer Patrick McCormack offers this recap, reprinted with permission. This post originally appeared <a title="Dobies Healthcare Group blog post" href="http://www.dobies.com/blog/2011/01/17/healthy-holiday-tips/" target="_blank">here</a>.</em></p>
<p>It’s a time of year when many people toss healthy ideas aside in favor of indulging too much. So, we took to the streets one Friday afternoon in December to search the city for fun ways to stay healthy during the holidays.  In our Healthy Holiday Scavenger Hunt, we split into teams, each tasked with healthy challenges to complete before our annual holiday party. Teams documented and shared photos of their adventures at the party.</p>
<p><strong>Challenge #1:</strong> Grow, all ye faithful</p>
<p>Tucked away in the Argentine neighborhood of Kansas City, Kansas, is a small organic not-for-profit farm (Kansas City Center for Urban Agriculture) used by urban farmers for educational research.  Here, each team fulfilled a KCCUA wish list which included storage containers and wheel barrows. It was our small way of contributing to a vital resource in the community. Donations like these help the farm operate year round. If you’d like to help, check out more information at the <a title="Kansas City Center for Urban Agriculture" href="http://www.kccua.org/" target="_blank">KCCUA website</a>.</p>
<p><strong>Challenge #2</strong>: There once was a man from Nantucket…</p>
<p>A limerick. We’ve all heard them, right? But have you ever <em>written</em> one? It’s not as easy as it you might think! In true creative fashion, each team sat down at <a title="Harry's Country Club" href="http://www.kansascitymenus.com/harryscountryclub/" target="_blank">Harry’s Country Club</a> in the River Market to share pomegranate martinis and write a catchy holiday rhyme. Allegedly healthy Pomegranate martinis, made with the antioxidant and cancer-preventing power of the pomegranate, are not only tasty but packed with essential nutrients.</p>
<p><strong>Challenge #3</strong>: Get fit!</p>
<p>Staying fit and healthy during the holidays is a challenge many people face. Once you find an exercise that works for you it’s important to stick to a routine, even during the holidays. Since exercise can be a lot more fun with friends, our teams each developed a 20 minute group workout.</p>
<p><strong>Challenge #4:</strong> Share a feast </p>
<p><a rel="attachment wp-att-59472" href="http://www.group3solutions.com/blog/holiday-scavenger-hunt/holiday-pic/"><img class="alignright size-full wp-image-59472" title="Holiday Pic" src="http://www.group3solutions.com/blog/wp-content/uploads/2011/01/holiday-pic.jpg" alt="" width="240" height="320" /></a>In the final challenge, teams were tasked to find a healthy snack to enjoy and to give to someone in need. Each team donated cash, fruit, veggies (or a sandwich) to a worthy recipient; choices included a homeless man and a Salvation Army bell ringer. It was a healthy reminder of the reason for the season.</p>
<p>Our adventure was a fun way to give back to our community and remind ourselves what it means to have a healthy lifestyle. Happy New Year from everyone at the Group 3 Solutions companies: Dobies Healthcare Group, Hickerson Wahaus Advertising and Marketing, and Widick Marketing! And here’s to another healthy, successful year in 2011!</p>
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		<title>Colorado Buffalo Stampede</title>
		<link>http://www.group3solutions.com/blog/colorado-buffalo-stampede/</link>
		<comments>http://www.group3solutions.com/blog/colorado-buffalo-stampede/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 02:49:07 +0000</pubDate>
		<dc:creator>Darrin Widick</dc:creator>
				<category><![CDATA[Off Topic]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=34390</guid>
		<description><![CDATA[Can one buffalo stampede? Ralphie can!]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-34389" href="http://www.group3solutions.com/blog/colorado-buffalo-stampede/truman-tiger/"><img class="alignright size-full wp-image-34389" title="truman-tiger" src="http://www.group3solutions.com/blog/wp-content/uploads/2010/06/truman-tiger.jpg" alt="Mizzou mascot truman the tiger" width="125" height="256" /></a>We came across an article today about the University of Colorado leaving the Big 12 Conference. (That’s a whole can of worms in-and-of-itself, but it isn’t the purpose of this post.) The article, titled “<a title="KC Confidential" href="http://www.kcconfidential.com/?p=16611" target="_blank">Buffaloes Start College Realignment Stampede</a>,” reminded us of a more literal stampede by a singular Colorado Buffalo many moons ago. (Can one buffalo stampede? Ralphie can!)</p>
<p>While a sophomore in college in 1987, we saw an ad in Mizzou’s student newspaper for <a title="columbia missourian article on truman the tiger" href="http://www.columbiamissourian.com/stories/2007/10/14/youve-come-long-way-truman/" target="_blank">Truman the Tiger</a> mascot tryouts. Because we didn’t have a test or anything else important until the next day, we thought we’d give it the ol’ college tryout. Lo and behold, the childish antics we practiced to perfection in high school (which our teachers so wrongly predicted would get us nowhere in life) actually paid off and we were selected to the Spirit Squad as one of the Trumans. Our parents, we are sure, had to be so proud that their tuition money was going to such good use. Actually, though, we did get awarded class credit for it each semester. And, we needed every &#8220;A&#8221; we could get.</p>
<p>Someday, we’ll write a book (working title: “Tails of a College Mascot”) about the whole experience, so we’ll save some details and skip forward to our first road football game as Truman. It was Nov. 7, 1987 in Boulder, CO. Though it was a long, long bus ride from Columbia, MO, it was worth it. Boulder was a great town, and we had a lot of fun (more on that in “Tails”). So on to the game.</p>
<p>We’re not tough guy, mind you, or we would have put on the pads and been a football player, not put on big feet, a tail and a large head as an animated tiger. But when you put on that Truman suit, it kind of changes you. You’re on stage. You’re tough. You won&#8217;t back down from Cornhuskers or Wildcats or Jayhawks or Nittany Lions … nothing. So in the pre-game festivities at Colorado that cool fall day, we marched around Folsom Field like we owned the place, messing with Chip (our Colorado costumed counterpart) and haranguing a university police officer enough to where he peered out over his cool mirrored sunglasses and grumbled, “Better get away from me, Tigger.” But I was tough. He didn’t scare me.</p>
<p>Shortly after we harassed the cop, a gentleman in cowboy boots, chaps and a Stetson come over to tell us to get off the field. Say what … did he know to whom he was speaking? We’d already spent considerable time pestering Colorado’s cheerleaders, mascot, police officers, etc. … we weren’t moving for some urban cowboy.</p>
<p>“Move,” he told us again. Playing to anyone in the crowd who may have been watching, we didn’t budge. We’re tough. So the cowboy came over real close and proceeded to tell us: “Look, we’re fixin’ to unleash a 1000 lb. real, live buffalo here in a moment. Six of us are going to lead her around the field and several of us will help try to keep her headed in the right direction. And, if we can keep control, we&#8217;ll bring her right by this spot and into her trailer down yonder. If we can&#8217;t control her, she’s liable to go after the biggest, brightest thing she sees, and with that goofy head you’re about 6’5” and very yellow. I suggest you move.”</p>
<p>Did we mention that, underneath that costume, we’re not very tough?</p>
<p>We got off the field right quick and bravely hid behind one of the cheerleaders. Sure enough, shortly thereafter a big ruckus broke out and here comes Ralphie III leading the Colorado Buffaloes onto the field, six guys hanging on to her for dear life (including my new-found cowboy friend). Right by us she ran down the visitors sideline and headed for her awaiting trailer.</p>
<p>[To show what all can go wrong with a buffalo in this situation, take a look at this video of a different Ralphie on a different day. And watch that trailer they finally get her into ... it plays an important role later on.]</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="307" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/yEVVKi35lRM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0xe1600f&amp;color2=0xfebd01" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="307" src="http://www.youtube.com/v/yEVVKi35lRM&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0xe1600f&amp;color2=0xfebd01" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We should add that Ralphie III is no name for a lady. Apparently Ralphie I started out as Ralph, but a smart Colorado undergrad discovered that he was a she, so Ralph became Ralphie. They are up to Ralphie V now. Our game actually marked the debut of Ralphie III, as II had just passed. If you are so inclined, you can read all about it on the <a title="history of ralphie the buffalo" href="http://www.cubuffs.com/ViewArticle.dbml?&amp;&amp;SPSID=94923&amp;SPID=274&amp;DB_OEM_ID=600&amp;ATCLID=24643" target="_blank">Ralphie the Buffalo</a> page.</p>
<p>But we digress …</p>
<p>Anyway, Ralphie runs by and, back to full tough guy mode, we pushed the cheerleader who was protecting us aside and ran in hot pursuit of the buffalo. Her handlers ran her into the trailer and, as soon as the gate slammed shut, we jumped on the side rails and &#8220;gave Ralphie the business,&#8221; flexing our tiger muscles and thumbing our nose at her.</p>
<p>We were having a grand time, playing to the Tiger fans in the crowd and getting a few good laughs. Then the cowboy dudes intervened. “Oh, a tough guy, huh. Well how about you go in there with her.” They sounded very, very serious. Our heart sank. Remembering that the cowboy had said she’ll go after the biggest, yellowest thing she can find, we thought we were dead. Buffalo food. And no one would probably help us, thinking it was some sort of funny mascot routine.</p>
<p>“Look, Mommy. The buffalo is eating Truman.”</p>
<p>“Don’t worry, honey, it&#8217;s just pretend. Isn&#8217;t Truman funny?”</p>
<p>The cowboys took us to the trailer gate, opened it a little, swung us by our hands and feet like you do a little kid, and counted like they were going to let us go on three. 1 … 2 … 3 …</p>
<p>And they didn’t throw us in. Of course not. They wouldn’t throw a big yellow tiger in with a real live buffalo. But the thing is, we weren’t so sure at the time. They were talking a lot of smack and seemed intent on the guy in the tiger suit taking on the buffalo in the trailer. And we were convinced that our first road football game as Truman was going to be our last appearance ever.</p>
<p>But, as mentioned, they didn&#8217;t throw us in and we survived to fight another day, spending the rest of that day being our tough guy self. Except around the cowboys. We shined their boots and made nice. You just never know.</p>
<p>Now, about Colorado leaving the Big 12 ….</p>
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		<title>Looking Back at the 2004 Google IPO</title>
		<link>http://www.group3solutions.com/blog/the-google-ipo/</link>
		<comments>http://www.group3solutions.com/blog/the-google-ipo/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:00:25 +0000</pubDate>
		<dc:creator>Darrin Widick</dc:creator>
				<category><![CDATA[Off Topic]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=31057</guid>
		<description><![CDATA[When it comes to search engines, we know our stuff. Having implemented online optimization and marketing campaigns for our clients for a decade now, we've been around since the early days of the industry. And it was clear from the beginning that, as search engines go, Google was -- and is -- ahead of the field. That's why it is hard to look back and realize we didn't follow our gut instincts and buy into the Google IPO nearly six years ago.]]></description>
			<content:encoded><![CDATA[<p>When it comes to search engines, we&#8217;ve had a lot of experience. Having implemented online optimization and marketing campaigns for our clients for a decade now, we&#8217;ve been around since the early days of the industry. And it was clear from the beginning that Google was &#8212; and is &#8212; ahead of the field.</p>
<p>That&#8217;s why it is hard to look back and realize we didn&#8217;t follow our gut instincts and buy into the Google IPO nearly six years ago. Here&#8217;s a look at what <a title="google stock quote" href="http://www.google.com/finance?client=ob&amp;q=NASDAQ:GOOG" target="_blank">GOOG</a> has done in that time:</p>
<p><a rel="attachment wp-att-31056" href="http://www.group3solutions.com/blog/the-google-ipo/goog-chart/"><img class="aligncenter size-full wp-image-31056" title="Google Stock Price History" src="http://www.group3solutions.com/blog/wp-content/uploads/2010/05/goog-chart.jpg" alt="google stock chart" width="511" height="235" /></a></p>
<p>So what brings this up now? In a recent Harvard Business Review article, Google CEO Eric Schmidt <a title="harvard business review article by google ceo eric schmidt" href="http://hbr.org/2010/05/how-i-did-it-googles-ceo-on-the-enduring-lessons-of-a-quirky-ipo/ar/1" target="_blank">offered his first-person account</a> of the “quirky IPO,” from the <a title="google founder's letter" href="http://investor.google.com/corporate/2004/ipo-founders-letter.html" target="_blank">Founders letter</a> by Larry Page and Sergey Brin to the Google Guys interview in Playboy (we hate to link it; just Google it!) that almost derailed the process to the unique <a title="cnn money article on google dutch auction" href="http://money.cnn.com/2004/04/29/technology/googleauction/" target="_blank">Dutch auction</a> concept that aimed to help allow the little guy to get in on initial shares.</p>
<p>And we were in on every step of the auction bidding process. Until we were out.</p>
<p>So we thought it might be a little fun to take our own look back at that process, which started in January 2003 when we first contacted our Morgan Stanley broker to inquire about Google going public. We followed up in November of that year when we heard the company was getting closer to going public and that Morgan Stanley had been tapped to lead the way. Keep us in the loop, we said, as we’ll be buying shares.</p>
<p>By January 2004, we were really all over it. News was out that Morgan Stanley and Goldman Sachs would indeed be managing the Google IPO. We’re in. Our only concern was: How many shares would we be allotted? We knew we couldn&#8217;t afford much, but it would be fun to participate.</p>
<p>In April 2004, Google filed for the offering. By July, things were moving along and Google had outlined a “Dutch auction” process that prospective investors would have to navigate to purchase shares of the company. First, we had to go online to the Google site and register to get a bidder number for the IPO. We did. Number 0126-6035-3855-2803-4600. That gave us the right to participate in the auction process, in which each investor could tell Google how much he or she was willing to pay per share and how many shares he was willing to buy at that price.</p>
<p>Mr. Schmidt said this process would allow his company to “do a better job than the traditional approach of setting a price for our shares – and would allow our share price to remain stable after we went public.” In other words, the large institutions couldn’t hoard all the shares, then flip them at a huge profit at the opening bell as the stock started trading and the small investors got their first chance to buy. Theoretically, the little guy would have as much of a chance as the big boys, and Google would not leave any money on the table at the offering.</p>
<p>So now that we had our bidder number, it was time to bid. The company initially came out with a suggested bid range that went up to about $140. The Dutch auction process is complicated, but the general concept is that the company takes bids on what investors are willing to pay and the amount of shares they would buy at that price. Each bidder can even offer a range of prices they will pay and shares they will buy. Mr. Schmidt says the company could then “move down from the top bid until it reached the highest price at which it could sell all the shares it wanted to offer.” So if it had enough orders, it could sell all shares at $140. If not, it would move down the list until it reached a price where all the shares would be purchased. Everyone who bid that price or higher would get the shares at that price.</p>
<p>So here was the chance we had waited for. We’d already been working in Search Engine Optimization for some time and had dabbled in the AdWords bidding process for our clients, an online auction if you well that somewhat resembled the Dutch auction. As a result, we (like so many others) were convinced that Google was the best positioned search engine in the market place. We wanted to have a little bit of equity in the company. Make no mistake, we didn’t have a lot of money, and what we did have for retirement and our young children’s college funds we didn’t usually “gamble” on stocks. Instead, we mainly invested in mutual funds and hoped to watch those investments grow slowly over time.</p>
<p>But in this case, we decided to make up to a – gulp &#8212; $10,000 investment. So we bid on 25 shares if the price at which Google went public was $140. If it ranged down to $125, we’d buy 25 more shares (50 total). At $110, we’d buy 25 more (75 total). And if it went to the low end of the estimate at $100, we’d go with a round lot (100 shares) and invest the full $10,000.</p>
<p>We put in our bid and waited to see what happened. Which was nothing. Instead, the range for the offering was lowered to a top end of $135. That’s okay, we’re still in. But clearly Google had to lower the bids because not enough folks bid high enough to cover all 20 million or so shares being offered in the initial range. What did the savvy investors know that we didn’t?</p>
<p>Anyway, we put in our bid again in the lowered range. Starting with 25 shares at $135, down to 100 shares at the lowest end. And once again, they didn’t end the auction. Meaning that, even at the lowered price, Google and its investment bankers couldn’t get enough bidders. So, the range was lowered. We were still in – we love Google, remember? – but we were getting very jittery. Why were we willing to pay up to $140, but not enough folks were even willing to pay the previous low end of $108 to buy up all the shares? We put in our bids again, down to $90, but we weren&#8217;t near as confident in our decision.</p>
<p>Then it happened. They lowered the pricing again. To a range of $85-$95 per share, or 60% of the initial price we were willing to pay. So if we liked the company at $140, we must <em>really</em> love it at $85, correct? What we <em>should</em> do now is double down, put in $20,000 and enjoy a good investment over the coming years. Sure, the stock price might go down initially. But Google is such a good company, the investment will pay off in the long run. And we’re long-term investors, so let’s go for it, right?</p>
<p>Wrong.</p>
<p>We called our broker and dripped out of the auction. We’re not in for any shares of Google. Not 25 shares at $140, nor 50 shares at $115 or 75 shares at $100 … not even 100 shares at $90, which had been our final offering on the low end. Nope, we don’t want <em>any</em> shares at $85. Though in our gut we just knew that Google was the major player in the ever-expanding field of search, we worried that all the smart money folks had driven the price down, so there must be a reason. Surely the stock was going to go down, not up, when it started trading.</p>
<p>The rest, of course, is history. Initial investors received their shares at $85 in the IPO. The first public trade of GOOG on that first day (August 19, 2004) was $100, which is about where the stock closed that day. So a 100-share investment at $85 ($8,500) was already worth over $10,000, a gain of 18%. As you know, it gets worse from there (worse, that is, if you didn&#8217;t buy any shares). At its highest point in late 2007, the stock reached $714.87 per share, meaning that initial $8,500 investment would have been worth $71,487, about 8.5 times the original investment.</p>
<p>Of course, we probably would have sold long before the $700+ peak. But you get the point. We really wanted to be a part of the unique IPO. We were willing to invest at $140 per share. But we couldn’t pull the trigger at $85 per.</p>
<p>We often wonder how many small investors there were who, like us, wanted to be involved but got skittish and backed out as the big money drove the price down. Did Google accomplish its stated goal of letting everyone participate? In the end, the answer is probably yes, at least to a degree, though the company didn&#8217;t accomplish its goal of not leaving money on the table. With the IPO priced at $85, remember, but the first bids coming in at $100, Google could have made 18% more for the company. Just like we look back with a little regret, we guess Mr. Schmidt and Company may as well. But with the stock currently hovering around $500 per share, that regret likely passes pretty quickly. Ours lingers.</p>
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		<title>Santa Tweets</title>
		<link>http://www.group3solutions.com/blog/santa-tweets/</link>
		<comments>http://www.group3solutions.com/blog/santa-tweets/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:42:18 +0000</pubDate>
		<dc:creator>Darrin Widick</dc:creator>
				<category><![CDATA[Off Topic]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tweets]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=11654</guid>
		<description><![CDATA[Seems that everyone is getting into the social media groove today ... even the Jolly Old Elf himself. So with Christmas fast approaching, we thought we'd share some of these Tweets we found from Santa.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-11696" title="santa-tweet" src="http://www.group3solutions.com/blog/wp-content/uploads/2009/12/santa-tweet.jpg" alt="santa-tweet" width="250" height="166" />Seems that everyone is getting into the social media groove today &#8230; even the Jolly Old Elf himself. So with Christmas fast approaching, we thought we&#8217;d share some of Tweets we found from Santa.</p>
<ul>
<li>SANTA TWEET: “@Rudolph with your nose so bright…does this mean ur 2 intoxicated 2 guide my sleigh tonight?”</li>
<li>SANTA TWEET: “Looks like @Blitzen is feeling his oats today. @Vixen better watch out tonight!”</li>
<li>SANTA TWEET: “Some folks think ima Conservative: The rich kids get more than the poor ones, and only Christians who have been good get anything at all. Others think ima Liberal: u wait in line 2 see me, ask me for a handout, then go home and i bring u something for nothing. Hmmm, ima not telling …”</li>
<li>SANTA TWEET: &#8220;One of the elves put his bed in the fireplace last night. Slept like a log.&#8221;</li>
<li>SANTA TWEET: “BTW, my helpers prefer you not call them &#8216;elves.&#8217; They prefer ‘Subordinate Clauses’.”</li>
<li>SANTA TWEET: “I have the GPS programmed for all 49 American states.&#8221; | MRS. CLAUS TWEET: &#8220;Santa, there are 50 states.&#8221; | SANTA: &#8220;No, there are only 49.” | MRS. CLAUS: “<a title="Yes, Virginia, there is a Santa Claus" href="http://bit.ly/6Kace3" target="_blank">Yes, Santa Claus, there is a Virginia</a>.”</li>
<li>SANTA TWEET: “i’m … sitting … on … the … patio.” | ELF TWEET: “We know ur sitting on the patio, Santa. Sipping scotch, too. Taking all the credit while we do all the work.”</li>
<li>SANTA TWEET: “i’m making a list and checking it twice.” | OUR TWEET: “Ummm, Santa, we can explain ….”</li>
<li>SANTA TWEET: &#8220;Little Billy sat on my lap today, and when i asked him what he wanted for Christmas, he replied, &#8216;Didn&#8217;t u get my email?&#8217;&#8221;</li>
</ul>
<p>From all of us at Group 3 Solutions, have a wonderful Holiday Season! And follow us, not Santa, on Twitter: <a title="Darrin Widick on Twitter" href="http://twitter.com/DarrinWidick" target="_blank">Darrin Widick</a>, <a title="Carol Dobies on Twitter" href="http://twitter.com/CarolDobies" target="_blank">Carol Dobies</a>, <a title="Group 3 Solutions on Twitter" href="http://twitter.com/Group3Solutions" target="_blank">Group 3 Solutions</a>, <a title="Dobies Healthcare Group on Twitter" href="http://twitter.com/DobiesGroup" target="_blank">Dobies Healthcare Group</a>.</p>
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		<title>Posthumous Blogging</title>
		<link>http://www.group3solutions.com/blog/posthumous-blogging/</link>
		<comments>http://www.group3solutions.com/blog/posthumous-blogging/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 01:19:32 +0000</pubDate>
		<dc:creator>Darrin Widick</dc:creator>
				<category><![CDATA[Off Topic]]></category>
		<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=61</guid>
		<description><![CDATA[Terry Harper was a “loving husband, devoted father of two, association executive, Oklahoma State Cowboy, raconteur, the owner of a recurrent, malignant glioma.” His final blog entry was posted posthumously.
]]></description>
			<content:encoded><![CDATA[<p>Terry Harper declared on his blog that he was a “loving husband, devoted father of two, association executive, Oklahoma State Cowboy, raconteur.”</p>
<p>And “the owner of a recurrent, malignant glioma.”</p>
<p>For nearly two years, Terry had regaled the blogoshere with his fight to overcome the brain tumor that would eventually take his life on June 2, 2009. “Regale” seems like a strange term when talking about brain cancer, but if you knew Terry, you know that regale is exactly what he did.</p>
<p>“<a title="Thumping My Melon" href="http://melonthump.blogspot.com/" target="_blank">Thumping My Melon</a>” is the title Terry gave to his blog. He shared stories of diagnoses, treatments, family trips, work, ongoing bets about Oklahoma State vs. Mizzou sporting events, etc. All the things that were going on in the melon of a mid-40’s man fighting for more time with his wife, his sons, his extended family, his colleagues.</p>
<p>We knew Terry from his work in a national capacity at <a title="Phi Kappa Psi" href="http://www.phikappapsi.com/Home/Index/main" target="_blank">Phi Kappa Psi Fraternity</a>, first meeting him in Columbia when he visited our chapter as a traveling Educational Leadership Consultant. He continued on to hold many staff leadership positions at Phi Psi, and our paths crossed again in Columbia, New Orleans, Indianapolis a few times and, most recently, Pittsburgh a few years back. From 1990-1999 he served as the Executive Director of Phi Psi, and we knew him to be a strong leader, a good story teller, the life of the party.</p>
<p>Terry went on to serve the past seven years as the Executive Director of the Society of Professional Journalists. It’s clear from their website that <a href="http://www.spj.org/harper.asp" target="_blank">Terry left his mark</a> there as well.</p>
<p>So to know Terry is to know the spirit in which he titled and wrote his blog. He said the cancer wasn’t a gift nor was he on some kind journey. “It just was,” he wrote. Then, towards the end, his wife posted, “You should know that, months ago, Terry wrote the last entry for this blog and saved it on this computer. I&#8217;ve never peeked at it, nor will I. But, when the time comes, that will be the next entry you read here&#8211;from the Melonthumper, himself.”</p>
<p>Shortly thereafter came one last post: <a title="The Final Thump" href="http://melonthump.blogspot.com/2009/06/final-thump.html" target="_blank">The Final Thump</a>. “So this is it. I have shuffled loose the mortal coil. My soul has been hurled into the great void. I am taking the proverbial dirt nap. I bought the farm. I kicked the bucket. I have checked out &#8230;” And so it went. The post made the front page of AOL, and it generated around 300 comments from family, friends and total strangers.</p>
<p>How fitting it is that, posthumously, we read the words that were quintessential Terry.</p>
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		<title>20 Things: Darrin Widick</title>
		<link>http://www.group3solutions.com/blog/20-things-darrin-widick/</link>
		<comments>http://www.group3solutions.com/blog/20-things-darrin-widick/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 14:02:23 +0000</pubDate>
		<dc:creator>Darrin Widick</dc:creator>
				<category><![CDATA[Off Topic]]></category>

		<guid isPermaLink="false">http://www.group3solutions.com/blog/?p=55</guid>
		<description><![CDATA[Group 3 Solutions Partner/Director of Interactive Marketing and PR Darrin Widick describes 20 Things about himself.]]></description>
			<content:encoded><![CDATA[<ol>
<li>Fifteen years ago, when I still knew everything, I started Widick Marketing Inc. I’m still running Widick Marketing and now partnering with Dobies Healthcare Group and Hickerson Wahaus Advertising &amp; Marketing to launch Group 3 Solutions, our Interactive Marketing and PR division.</li>
<li>I was born on West 30th Street in Independence, MO and 25 years later bought my first house on East 30th Street in Independence.</li>
<li>My first name is James. My mom didn’t want a Big Jim and Little Jim in the house, so they called me by my middle name. In college, when they&#8217;d ask for &#8220;James&#8221; on the first day of class, I would say that Darrin was a derivative of my first name, so my friend Aura called me “Darrin (short for James).”</li>
<li>I married my dentist. OK, Susan wasn’t my dentist (or anyone’s at the time) when we got married, but she was on her way.</li>
<li>Susan and I grew up a few blocks from each other and went all through school together (though a year apart) but didn’t date until she asked me out at Mizzou. (She disputes who asked whom out first, but I suspect she knows the truth!)</li>
<li>No matter who asked whom first, I have always suspected that Susan liked my 1985 Mustang with a 302 engine as much as she liked me.</li>
<li>Saw an ad in the Mizzou student paper for tryouts for mascots and cheerleaders. Dragged a friend along and he became a cheerleader and I became Truman the Tiger.</li>
<li>Had a blast at events like: the Purina Cat Classic gymnastics meet, clowning around with Aubie the Auburn Tiger and the Penn State Nittany Lion; flew to Nebraska with the football team; road the bus for 20 hours to Colorado; got kicked out of the gallery at the State Capitol for being a “demonstration”; went to ribbon cuttings, tree plantings, birthday parties, parades, Tiger caravans, etc.</li>
<li>Parlayed my gig as Truman into a role as the first ever Sport, the blue bird mascot of the Show-Me Games. Traveled the state with Shelter Insurance execs and Gov. Ashcroft doing press conferences to promote the then-fledgling Games. One time, for lunch on the plane when everyone else got a nice lunch, I got a box of bird seed. They did eventually feed me, but Shelter PR guy Jean Madden got a big kick out of the bird seed.</li>
<li>As Sport, I also toured Columbia with Bruce Jenner, who flew his own plane into the city and served as Master of Ceremonies one year. Bruce was then famous as an Olympic Athlete and not Kim Kardashian’s step-dad. While at the Children’s Hospital, as Bruce was on his way to a big function with donors, a nurse came up to Bruce and said she wished he was going to the burn unit to help cheer those kids. “He can’t,” the handlers respectfully said. “I will,” said Bruce. When the elevator got to the party floor, Bruce hit the Close Door button, asked what floor the burn unit was on, and we went and visited while the money folks had to wait.</li>
<li>Got engaged to Susan on the court at halftime of the MU vs. Nebraska basketball game in February of 1990. The Antlers chanted, “Marry the Bum, Marry the Bum.” Another student group chanted, “Just Say No, Just Say No.” I don’t really think Susan ever said yes with the camera in her face and 13,000+ looking on at the Hearnes Center, but we did eventually end up at the same church at the same time with a minister.</li>
<li>Got my first job in advertising &#8212; as a writer for a small, ag-focused agency &#8212; purely on the recommendation of my all-time favorite, Ron Clemons. Mr. Clemons is a journalism legend and truly inspired me to enter the profession. Would otherwise not have obtained the writing gig because I had no ag experience whatsoever.</li>
<li>A year-and-a-half later, I missed out on my dream job with Barkley and Evergreen because I just had too much ag experience. Pretty good. I went from knowing nothing about ag to knowing nothing but ag in 18 months!</li>
<li>I love small business. I love working with the entrepreneurs who took a risk to start a company, the management teams who run them, the marketing directors who promote them, the sales teams that support them, the staffs that keep them operating. I truly believe small business personifies what makes our country great.</li>
<li>I’m not an early adopter, but once I go it’s full tilt. Wasn’t the first on the Internet, but now it’s our business. Wasn’t the first on Facebook, Linkedin, Twitter or the blogs, but now we’re making a pretty good run at it.</li>
<li>God has shown His sense of humor by surrounding me with strong women: an entrepreneurial mom, strong wife, two sisters, two daughters and a female business partner, all of whom take turns at some point in the day bossing me around. Top it off with a dog named Rosie and I don’t have a chance.</li>
<li>I believe that it all starts with writing (ok, not everything in the world … but most things). Whether you’re in sales, law, advertising, public speaking, etc., you have to start by putting ideas down on paper. If that comes naturally for you, or you have made yourself good at it, or you make yourself do it on a regular basis, you have a leg up on the competition.</li>
<li>I like to talk (even argue) about politics, religion, the stock market, current events, enhanced interrogation techniques … all the things you’re not supposed to talk about. I do try to pick the proper arena, but sometimes I just can’t help myself.</li>
<li>I love Disney. In college, I wanted to be Goofy at Disney World. Not goofy like silly. I mean Goofy, capital G. Sure, I would have had to start out as Chip, or Dale or Pluto or something, but I figured I could work up the ladder to Goofy eventually. (And hey, I had experience in furry, sweaty costumes.) Disney reps visited campus my junior year, and I was hooked on their philosophy. Still am. Visits to Disney-themed attractions are my favorite activity with my family. I’m reading the Disney Way now. Do you think they hire 40-somethings to be Goofy? (If fellow Mizzou alums and former Trumans Dan and Byron can still do it as KC Wolf and Slugerrr, why can’t I be Goofy?)</li>
<li>The bottom line: I’m blessed by a wonderful wife and children, a supportive mother, father and extended family, a wonderful group of colleagues to work with each day. Thanks for taking time to learn what makes me tick.</li>
</ol>
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