Category Archives: Marketing
Kansas City Job Opening: Search, Social, Content Specialist
If you like helping clients increase their digital visibility via legitimate SEO/SEM techniques, robust content creation and on-target social media marketing, then you’re the Specialist we need to talk to.
Word Clouds Put the ‘Fun’ in Functional for Marketers
For marketers, word clouds offer communication tools that can be used outside the blog.
Making Key Messages ‘FABulous’
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
Brand Audits
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
Marketing and Minor League Hockey
We recently attended our first Missouri Mavericks minor league hockey game at the Independence Events Center. Wow, what a nice experience! We just hope you made it through the long post and picked up a thing or two that might help market your product or service or company.
Facebook: Now Even An Influence On Our Water, What Next?
With the number of users and visits on Facebook growing everyday, it’s safe to say that it has become a powerful marketing tool and medium for companies to generate buzz and excitement for their products and services.
Green Advertising is Taking Root
A recent poll showing that “a majority of consumers will buy eco-friendly products even if they cost more” brought to mind a recent Prius commercial I saw. You have to have seen it by now too, unless you’ve been fast-forwarding through the commercials during your TiVo sessions. I’m talking about the new commercial from Toyota [...]