Author Archives:
Word Clouds Put the ‘Fun’ in Functional for Marketers
For marketers, word clouds offer communication tools that can be used outside the blog.
A Healthy Holiday Scavenger Hunt
In our Healthy Holiday Scavenger Hunt, we split into teams, each tasked with healthy challenges to complete before our annual holiday party.
Are Search Engines Responsible for Cyberchondria?
Suffering from a sniffle that lasts a bit longer than usual, we’re off to a search engine to self-diagnose our mystery illness.
Facebook: Beyond Status Updates
Some people on Facebook are using the Status Update and Fan Page features to help improve their health…and even save their own lives.
Making Key Messages ‘FABulous’
Developing key messages can take time and patience, but by identifying the features, advantages and benefits (FABs) of your offering, you can ensure consistent, targeted messaging across all communication platforms.
Brand Audits
Brand audits can help leadership understand how well the brand aligns with the organization’s strategic priorities and core values, and they can create a road map for both marketers and executives to use in improving the brand’s overall authenticity.
Using Social Media for Healthcare Info
A new study reports that 40% of online consumers are turning to social media for health information. And they’re not just talking about medical conditions, diagnoses, treatments and news. The study found the primary reason for using social media was emotional.
Jill Whalen: Why We Do What We Do in SEO
If you always keep the two major factors that search engines are looking for in mind – what you say about yourself and what others say about you – you’ll always be able to make the right decisions for your website.