Our Search Engine Marketing reading list for the week ending Friday, January 6, 2012.

Friday, January 6, 2012

1. Five Ways to Use Google+ to Improve Your Search Engine Optimization – Social Media Examiner
2. Facebook Grants Rare Product Promotion to Moo Cards – AllThingsD
3. Google’s December post about ‘many of the improvements we make to search.’
4. Nielsen: 290 million Americans own a TV, 211 million Americans are online.
5. KC school official: ‘We are NOT the worst district’ – KansasCity.com

Thursday, January 5, 2012

1. On Google+, Essence Digital explains its role in the video ad buy for the Google Chrome campaign.
2. FB Says Most Photos Flagged by Users Aren’t Actually Offensive…just unflattering  - AllThingsD
3. Barnes & Noble Mulls Splitting Nook Business And Selling “Dead Tree” Publishing Company – TechCrunch
4. First they took Kodachrome away, now bankruptcy looms for Kodak. – Technologizer
5. [How in the world do we fix this?] ‘KC schools may be worst in nation’ – KCBJ

Wednesday, January 4, 2012

1. Google penalizes itself for sponsored post campaign – Search Engine Land.
2. Bing Casting Call series sets out to ‘capture the startup experience from the horse’s mouth’
3. How to Turn Tweets Into Ratings Points – Advertising Age
4. It’s Official: Yahoo Announces PayPal President Scott Thompson As Its New CEO – TechCrunch
5. [Bad news for our region.] Boeing will close 2,100-employee Wichita plant – KC Business Journal

Tuesday, January 3, 2012

1. This Post Sponsored by Google – SEO Book. And a deep dive by Danny Sullivan
2. Wikipedia’s Pledge Drive Ends and so Does Those Jarring Testimonials – AllThingsD
3. Vanessa Fox: Learning How To Say No Isn’t the Answer
4. Google’s Ad Campaign Uses Emotions, Not Search Terms – NYTimes.com
5. The Weekly Group 3 Solutions SEM Reading List | 12/30/11

Monday, January 2, 2012

1. Happy New Year, 2012!

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